Every doctor call
For pharma companies whose medical representatives wait outside cabins all day and get four minutes with each doctor.
One visit,
start to finish
From Arjun in Coimbatore to the brand manager in Mumbai, in nine stages.
- 01In the field
The morning brief
Arjun, Medical Representative, opens Amplus over tea: today's visits, and what Dr. Iyer said last time.
- 02In the field
The visit is stamped
Arjun walks in, and the visit is stamped with a street address, a time and a name.
- 03In the field
One tap, and the meeting is on record
One tap, and the meeting is on record in Tamil and English.
- 04In the field
The objection, and the answer
Dr. Iyer objects, and Pitch Assist suggests the product, the scheme and the answer from the company's own catalog.
- 05In the field
The notes write themselves
Before Arjun reaches the bike, the notes, the checklist and the follow-ups are written for him.
- The same meeting, minutes later06Regional office
Minutes later, in English, with a score
At the regional office the same meeting is a transcript, Arjun and Dr. Iyer separated, in the language they spoke.
- 07Regional office
The manager reads the meeting, not the report
Kavitha, Area Business Manager, reads the notes, the checklist items that were missed and the follow-ups.
- The same meeting, at head office08Head office
What the field heard this week
In Mumbai, the Brand Manager sees every conversation from every territory, rolled up by product, region and rep.
- 09Head office
From the counter to R&D, without a meeting
Nineteen doctors asked for titration data, and medical affairs gets the recordings, not a summary.
