Every distributor visit
For consumer-goods companies whose sales officers run beat plans through distributors and hundreds of outlets a week.
One visit,
start to finish
From Farhan in Nashik to the marketing head in Mumbai, in nine stages.
- 01In the field
The morning brief
Farhan, Sales Officer, opens Amplus over tea: today's visits, and what Prakash said last time.
- 02In the field
The visit is stamped
Farhan walks in, and the visit is stamped with a street address, a time and a name.
- 03In the field
One tap, and the meeting is on record
One tap, and the meeting is on record in Marathi and English.
- 04In the field
The objection, and the answer
Prakash objects, and Pitch Assist suggests the product, the scheme and the answer from the company's own catalog.
- 05In the field
The notes write themselves
Before Farhan reaches the bike, the notes, the checklist and the follow-ups are written for him.
- The same meeting, minutes later06Regional office
Minutes later, in English, with a score
At the regional office the same meeting is a transcript, Farhan and Prakash separated, in the language they spoke.
- 07Regional office
The manager reads the meeting, not the report
Deepak, Area Sales Manager, Maharashtra, reads the notes, the checklist items that were missed and the follow-ups.
- The same meeting, at head office08Head office
What the field heard this week
In Mumbai, the Marketing Head sees every conversation from every territory, rolled up by product, region and rep.
- 09Head office
From the counter to R&D, without a meeting
Twenty-seven distributors call the five-rupee pack slow in the same four districts, and the brand team gets the map.
