Every showroom pitch
For vehicle brands and their networks, where the consultant's first ten minutes with a walk-in decide the sale.
One visit,
start to finish
From Vikram in Coimbatore to the regional marketing head in Chennai, in nine stages.
- 01In the field
The morning brief
Vikram, Sales Consultant, opens Amplus over tea: today's visits, and what Anjali said last time.
- 02In the field
The visit is stamped
Vikram walks in, and the visit is stamped with a street address, a time and a name.
- 03In the field
One tap, and the meeting is on record
One tap, and the meeting is on record in Tamil and English.
- 04In the field
The objection, and the answer
Anjali objects, and Pitch Assist suggests the product, the scheme and the answer from the company's own catalog.
- 05In the field
The notes write themselves
Before Vikram reaches the bike, the notes, the checklist and the follow-ups are written for him.
- The same meeting, minutes later06Regional office
Minutes later, in English, with a score
At the regional office the same meeting is a transcript, Vikram and Anjali separated, in the language they spoke.
- 07Regional office
The manager reads the meeting, not the report
Karthik, Showroom Manager, reads the notes, the checklist items that were missed and the follow-ups.
- The same meeting, at head office08Head office
What the field heard this week
In Chennai, the Regional Marketing Head sees every conversation from every territory, rolled up by product, region and rep.
- 09Head office
From the counter to R&D, without a meeting
Mileage is the objection in a third of pitches, so one answer goes to every showroom on Monday.
