Every clinic visit
For veterinary and livestock nutrition companies whose officers call on vets, para-vets and dairy farmers across a district.
One visit,
start to finish
From Meena in Guntur to the marketing head in Hyderabad, in nine stages.
- 01In the field
The morning brief
Meena, Veterinary Sales Officer, opens Amplus over tea: today's visits, and what Dr. Rao said last time.
- 02In the field
The visit is stamped
Meena walks in, and the visit is stamped with a street address, a time and a name.
- 03In the field
One tap, and the meeting is on record
One tap, and the meeting is on record in Telugu and English.
- 04In the field
The objection, and the answer
Dr. Rao objects, and Pitch Assist suggests the product, the scheme and the answer from the company's own catalog.
- 05In the field
The notes write themselves
Before Meena reaches the bike, the notes, the checklist and the follow-ups are written for him.
- The same meeting, minutes later06Regional office
Minutes later, in English, with a score
At the regional office the same meeting is a transcript, Meena and Dr. Rao separated, in the language they spoke.
- 07Regional office
The manager reads the meeting, not the report
Suresh, Regional Manager, Andhra Pradesh, reads the notes, the checklist items that were missed and the follow-ups.
- The same meeting, at head office08Head office
What the field heard this week
In Hyderabad, the Marketing Head sees every conversation from every territory, rolled up by product, region and rep.
- 09Head office
From the counter to R&D, without a meeting
Twenty-two vets asked for Telugu withdrawal-period sheets, and marketing gets their exact words.
