Every retailer visit
For seed, crop-protection and nutrition companies whose territory officers spend the season at retailer counters and in farmers' fields.
One visit,
start to finish
From Ravi in Warangal to the marketing head in Hyderabad, in nine stages.
- 01In the field
The morning brief
Ravi, Territory Officer, opens Amplus over tea: today's visits, and what Srinivas said last time.
- 02In the field
The visit is stamped
Ravi walks in, and the visit is stamped with a street address, a time and a name.
- 03In the field
One tap, and the meeting is on record
One tap, and the meeting is on record in Telugu and English.
- 04In the field
The objection, and the answer
Srinivas objects, and Pitch Assist suggests the product, the scheme and the answer from the company's own catalog.
- 05In the field
The notes write themselves
Before Ravi reaches the bike, the notes, the checklist and the follow-ups are written for him.
- The same meeting, minutes later06Regional office
Minutes later, in English, with a score
At the regional office the same meeting is a transcript, Ravi and Srinivas separated, in the language they spoke.
- 07Regional office
The manager reads the meeting, not the report
Prasad, Regional Manager, Telangana, reads the notes, the checklist items that were missed and the follow-ups.
- The same meeting, at head office08Head office
What the field heard this week
In Hyderabad, the Marketing Head sees every conversation from every territory, rolled up by product, region and rep.
- 09Head office
From the counter to R&D, without a meeting
Fourteen retailers asked for a 250 ml pack, and product planning gets the recordings, not a summary.
